“可持续性”一词被广泛称为满足当前需求，而不损害子孙后代满足自己需求的能力。可持续材料管理（SMM）试图建立一种材料管理方法，以帮助我们做出更明智的选择，以便我们做出更明智的选择可以减少材料的环境影响。大多数跨国公司都采取了措施来保护环境，并通过引入创新的变化来保护能源，减少碳足迹，最大程度地减少浪费和回收消费者浪费，以减少环境的影响。这包括来源减少，轻巧和回收利用；并有助于提高绩效并节省后勤成本。正在讨论一些塑料回收和恢复，行业可持续性计划和海洋碎片解决方案的情况。

阿迪达斯（Adidas）推出了一款由海洋塑料废物制成的新的200美元高性能鞋。平均而言，一双由塑料碎片重复使用11塑料瓶制成的超木鞋，并具有回收的鞋带，鞋跟衬里和袜子衬套。Reebok宣布了计划生产由玉米基塑料替代品Susterra制成的可堆肥鞋。运动鞋的顶部将是棉花，但运动鞋的玉米鞋底将取代传统使用的乙酸乙烯乙烯酯（EVA）。

Hewlett Packard (HP) incorporates e-plastics from used ink and toner cartridges back into new cartridges. It also uses other post-consumer plastic sources, including beverage containers. HP used 6,200 metric tons of post-consumer plastic in PCs and displays in 2015, although it didn’t indicate whether the recycled content came from recovered e-plastics or other sources. Dell has for years incorporated post-consumer e-plastics in its products. During the 2016 fiscal year, Dell used 3.4 mln lbs of post-consumer e-plastics in its products, up about 55% from the year before. Dell has announced the industry’s first packaging trays made with 25% recycled ocean plastic. The packaging is part of a pilot program that supports the company’s goal to achieve 100% sustainable packaging by 2020. Apple announced plans to make iPhones and computers from recycled materials. Currently, Apple forces the recyclers it works with to shred iPhones and computers, turning the materials into tiny shards of metal, plastic and glass instead of repairing or reusing the products.

Most automotive companies are making use of sustainable and recycled materials in automotive interior and exterior parts. Ford announced it is working with Jose Cuervo to explore the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics in its vehicles. Kenaf, a tropical plant in the cotton family, is used in the door bolsters of Ford Escape. Repreve fabric, made from recycled plastic bottles, diverts more than 5 mln plastic bottles from landfills annually. Recycled plastic bottles are becoming floor carpeting, wheel liners and shields in several vehicles. Soy-based foams are used as seat cushions, seatbacks and head restraints and other interior auto components.

国际电器制造商Electrolux报告说，从2015年到2016年，其对再生塑料的使用量增长了20％。到目前为止，其最大的转变是在欧洲发生的，而北美，拉丁美洲和亚太地区的行业将对未来的增长贡献更大。Electrolux还根据称为Carborec的回收聚丙烯开发了一种专利的化合物。该公司首先开始在真空清洁剂中使用Carborec，然后将其用途扩展到其他设备。该公司计划调整设计以合并回收材料，考虑增加已经批准的应用程序中的再生内容的百分比，并评估新组件的使用，以使用回收塑料。

Procter and Gamble的头和肩膀品牌将生产一个由高达25％的海滩塑料制成的洗发水瓶，从海滩，海洋，河流和其他水道上取出的垃圾。宝洁的黑色高密度聚乙烯（HDPE）是独一无二的，因为与许多其他海洋塑料包装不同，海滩塑料中的其他聚合物已经整理好了。该公司宣布，到2018年底，它将在欧洲拥有50亿个包裹，其中包括Head＆Shiefers和Pantene在内的护发投资组合中至少有25％的消费后再生内容。巴西的L'Oreal矩阵改建了其生物群范围的包装。现在，这些产品使用当地的甘蔗衍生物Bio-Pe（一种可再生的原材料，可降低产品的碳足迹），将在巴西塑料生物包装100％包装。这是欧莱雅集团的第一个生物塑料瓶。

Coca-Cola has pledged to achieve a 70% plastic packaging recycling rate by 2025 from 14%. Coca-Cola has joined the New Plastics Economy initiative, an Ellen MacArthur Foundation initiative that aims to unravel systemic stalemates in recycling plastic and implement an effective and efficient plastic packaging system. The company currently sells products in a 30% bioPET bottle called Plant Bottle, which is fully recyclable and made partially from plants. Nestlé Waters North America said 6% of its bottles are made from recycled plastic. PepsiCo declined to share a percentage, saying only that it grew to using 139 mln lbs of recycled plastics in 2015. As per a report, 6 of the largest soft drinks companies, excluding Coca-Cola, use a combined average of just 6.6% recycled plastic globally. Rather than being recycled into new bottles, the vast majority of beverage bottles are exported to plastic manufacturers in emerging markets and used to make synthetic fabrics for clothing and carpeting, bags, packaging, and straps for shipping boxes.