薄壁塑料包装（如浴缸，杯子，锅，托盘，盖壳和塑料罐）提供了一种提供消费者吸引力，便利性和产品保护的方法，同时还要减少碳足迹与更多传统材料（例如玻璃或金属）。TWP应用包括黄色脂肪，酸奶，冰淇淋，肉，面包店，新鲜水果和蔬菜。微波炉，冰柜和防烤箱容器是制造技术和屏障材料的发展迅速增长的市场。创新的设计和装饰技术被用作帮助OEM与目标消费者传达品牌形象的工具。

In recent years, TWP has become a space of dynamic structural changes in the rigid plastics market, as per a report by AMI Consulting. With the consumption of 3.1 mln tons of polymer in 2015, TWP is a large and relatively stable market in Europe. Nonetheless, the search for higher margins and market positioning causes the industry to focus on improvements in material and process engineering. The past few years have been particularly productive for the industry and advances in process technology synergistic with polymer science have enabled changes which have facilitated the emergence of new applications. TWP is a market with a clear definition in Europe. Fuelled by consumer demand for convenient and attractive packaging solutions, Thin Wall Packaging is increasing its penetration within food applications in particular. Facilitated by the expansion of centralised retail distribution across Europe and technological advancement in plastics engineering, food processing and packing, traditional packaging media are under increasing pressure from the superior functionality offered by plastic alternatives. The ability of plastic TWP to enhance brand modernity, aesthetics and usability, and offer differentiation is driving demand and intensifying competition in its supply.
Concomitant with these changes have been the changes in the supply chain. The industry actively consolidated and the leaders attempted to re-define and re-structure their businesses to maximise technical competence and to create a stronger negotiation platform. This has driven the disposal of non-strategic business units and targeted investment. There has been significant site rationalisation, exchange, production re-location and acquisition amongst the leaders. Multi €b converters have started emerging in the global multi-sector packaging arena, including Reynolds (Rank Group), Berry Plastics and Amcor. RPC Group following the acquisition of Promens and Global Closure Systems, and Coveris have reached these ranks as well. In 2015, the top 10 converters of Thin Wall Packaging in EU28+3 accounted for 43% of the market. Outside of the leader base, the supply in Europe remains relatively fragmented and more consolidation is expected.
零售商仍然是TWP的越来越强大的客户，推动了提高价值产品的质量标准。品牌所有者使用多种格式采用一系列包装解决方案来捕获离散的营销机会。这使品牌所有者能够监视和比较成本，改变包装混合和传播风险。在接下来的五年中，这些具有重点业务战略的供应商预计将继续加强其市场地位。欧洲的TWP仍然相对分散，但巩固正在进行中。只有通过探测大型生产者和小型生产者的活性，才能正确证明需求的大小和结构，并突出显示最终用途应用程序的变化。这种分析的深度可通过最终使用应用突出机会和威胁，并为获奖供应商策略提供见识。

根据AMI的另一份报告，TWP是一个在北美尚不清楚的市场。从最终用途市场和包装格式的角度来看，情报感知到TWP。TWP行业涵盖了热成型和注射模制塑料浴缸，锅，托盘和杯子。8 BLN LBS行业可以分为食品服务和零售包装。北美的餐饮服务和零售TWP的比例偏向食品服务，餐饮服务占市场数量的56％。这意味着2012年的需求近4.3 bln lbs。剩余的44％TWP销量用于零售包装应用程序，批量需求等于2012年的3.4 BILN磅。TWP是一个在北美尚不清楚的市场。AMI Consulting从最终用途市场和包装格式的角度看待TWP。TWP行业涵盖了热成型和注射模制塑料浴缸，锅，托盘和杯子。8磅（3.5亿吨）行业可以分为食品服务和零售包装。北美的餐饮服务和零售TWP的比例偏向食品服务，餐饮服务占市场数量的56％。 This translates to the demand of nearly 4.3 bln lbs in 2012. The remaining 44% of TWP volume was used in retail packaging applications, with volume demand equivalent to 3.4 bln lbs in 2012.
零售TWP应用程序包括冰冷的乳制品杯，肉/鱼/家禽托盘，水果punnet，人造黄油浴缸和长寿食物容器。强烈的零售环境正在增加零售商的关注，以区分竞争，效率提高到降低利润压力，SKUS合理化以及减少库存。价格竞争推动了简化供应链和改善垂直协调的努力。北美TWP行业必须审查运营以寻求节省成本和效率优化的运营，以抵消不断增加的利润率，并为解决消费者支出限制的客户提供更具竞争力的价格。